Walking around the streets you see a lot of different things, beautiful buildings, different kinds of people, streets with stories. What makes a city a city? It’s architecture, it’s vibe and it’s people, we wanted to capture that. Celebrating a city, its important buildings and combining this with fashion without it becoming a bland tourist t-shirt.
It did not become a bland tourist item, it became a hoodie with a story, comfortable yet stylish. Our aim is to make fashion that includes famous landmarks in such a way it becomes art.